We spent an afternoon splitting up into groups to rapidly generate product ideas that fit the occasion and job to be done. During this ideation session, one concept in particular continued to rise to the top across the different breakout groups: a crispy, layered snack inspired by a popular Korean four-layered chip we all taste-tested.
We took 15 concepts into qualitative consumer testing and, once again, the same concept continued to rise to the top for consumers.
Final packagING designed by frito-lay, Inc.
PROJECT DETAILS
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CLIENT: PEPSICO
ROLE: CONCEPT DESIGNER
AGENCY: SRG
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CLIENT: PEPSICO
ROLE: CONCEPT DESIGNER
AGENCY: SRG
