Building within Jolly Rancher’s newly established packaging hierarchy following a recent redesign, I was tasked with developing concepts for consumer testing. With the core design system already defined, the exploration focused on color and background pattern to give the new product idea a distinct personality while remaining unmistakably Jolly Rancher.
A key watch-out was ensuring Spicy Gummies felt meaningfully differentiated from the existing Tropical line, which already owned a warm palette of reds and oranges within the brand portfolio.
FINAL PACKAGING DESIGNED BY THE HERSHEY COMPANY  |  iMAGES COURTESY OF WALMART
PROJECT DETAILS
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CLIENT: HERSHEY
ROLE: CONCEPT DESIGNER
AGENCY: SRG
Delightly
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