Building on Jolly Rancher’s recent brand redesign, develop packaging concepts for consumer testing of a new Sweet & Spicy product launch. Explore bold patterns, colors, and visual cues that create meaningful differentiation from the core portfolio while remaining unmistakably Jolly Rancher.
FINAL PACKAGING DESIGNED BY THE HERSHEY COMPANY  |  iMAGES COURTESY OF WALMART
PROJECT DETAILS
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CLIENT: HERSHEY
ROLE: CONCEPT DESIGNER
AGENCY: SRG
Delightly
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